Basic Attention bat
What is Basic Attention?
Basic Attention Token (BAT) is an Ethereum ERC-20 utility token for privacy-oriented digital advertising. It connects advertisers, publishers, and users in the Brave browser ecosystem with value denominated by measured attention.
What problem does Basic Attention solve?
Traditional digital advertising has excessive intermediaries, opaque data sharing, tracking, and declining publisher revenue. BAT aims to make attention a transparent market unit with privacy-preserving measurement.
How does Basic Attention work?
Brave measures attention on-device. Advertisers fund campaigns in BAT; publishers receive BAT for verified attention; users receive a share for opting into ads. BAT launched 2017 with 1.5B fixed supply.
Key facts
- Ticker: BAT
- Ethereum ERC-20
- Contract: 0x0d8775f648430679a709e98d2b0cb6250d2887ef
- Max supply: 1.5 billion
- Brave browser ecosystem
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Frequently asked questions
What is BAT?
Basic Attention Token for privacy-oriented digital advertising.
How does BAT protect privacy?
Attention measurement happens on-device, not exported to third parties.
External trackers
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