The token sale helped launch Binance
The 2017 Binance whitepaper, as quoted in the SEC complaint, set out 200 million ERC-20 BNB: 100 million for the public ICO, 80 million for the founding team and 20 million for angel investors. The first use was immediate—pay Binance trading fees and receive a discount under the exchange’s rules.
That arrangement joined token demand to a company product. Binance could revise a fee program without changing Ethereum, so BNB’s early utility depended on both a public ledger and private exchange policy.