One rescued squirrel became the face of a sanctuary
Mark Longo says he found Peanut in 2017 after the young squirrel's mother was struck by a car. Attempts to place him with a shelter failed, so Longo raised him and later tried releasing him. Peanut returned injured, stayed, and became the cowboy-hat-wearing star of short videos.
The audience eventually pointed toward P'Nuts Freedom Farm, the animal sanctuary Longo and Daniela Bittner opened in 2023. Peanut was therefore more than a generic internet image: his name and likeness were already tied to people, a place and a fundraising story before any token existed.
