A BNB Chain name becomes the first wedge
In July 2022, BNB Chain introduced SPACE ID as a service intended to replace long wallet strings with .bnb names. The early pitch combined registration, resolution and a tradable name asset. It addressed a visible interface problem before attempting the larger promise of a portable identity.
The .bnb service launched in September. Binance Research later reported 440,000 registrations and 250,000 unique holders during its first six months; those are dated project-supplied figures, not a live adoption count. What mattered strategically was that the registrar had become a working distribution channel.
