Two former wealth managers sell access before they build the app
SwissBorg traces its origin to Cyrus Fazel and Anthony Lesoismier, who framed conventional wealth management as expensive and closed to ordinary users. In 2017-2018 their ICO raised about $52 million from more than 23,000 participants. CHSB arrived before the service that would eventually give it daily utility. The original paper capped the event at CHF 50 million and specified 62.5% TGE, 20% team/advisers, 16.5% retained development and 1% bounty. The later $52 million retrospective uses a different currency and figure.
The app launched in March 2020 with fiat access and a Smart Engine routing orders across connected venues. Later releases added Earn strategies, thematic bundles, early-stage deals and portfolio services. Users gained one interface, but execution, custody and yield still depended on SwissBorg entities and external providers.
