Blur

blur
CoinYQ Dossier

A marketplace turns attention into governance, then credit

Blur entered the NFT market in October 2022 with a screen and reward system aimed at traders who treated collections like markets. Pacman stayed behind a pseudonym while bids, listings and loyalty accumulated toward a token. The February 2023 airdrop turned that activity into BLUR voting weight; Pacman then revealed himself as Tieshun Roquerre. Three months later Blend placed NFTs into perpetual loans. The same ecosystem now held three kinds of power: delegated votes, committee administration and a lender’s right to force refinancing.

Pacman builds for the trader rather than the collector

Blur’s first version opened in October 2022 around fast collection data, bids and portfolio execution. Its interface treated NFTs as positions to compare and trade, a direct challenge to marketplaces designed around browsing one item at a time.

Pacman worked under a pseudonym until a personal post on February 22, 2023 identified him as Tieshun Roquerre. A contemporaneous interview records that he and another cofounder launched the first Blur marketplace in October 2022. The reviewed sources do not establish the second cofounder’s identity.

Points make liquidity an advance claim on a token

Blur did not wait for BLUR to make incentives matter. Care Packages and points rewarded activity and loyalty, teaching traders that bids and listings could later become an allocation. On February 14, 2023, 360 million BLUR—12% of genesis supply—became claimable by eligible traders across marketplaces, creators and historical users.

The design bought attention and order-book depth while also choosing the first governors. It could encourage genuine liquidity and reward-chasing behavior at the same time. A later token allocation does not tell which motive produced an individual trade.

Three billion tokens divide community and insiders

The Foundation says all 3 billion BLUR were minted at genesis. It allocated 51% to community members, 29% to current and future core contributors, 19% to investors and 1% to advisors, with four-to-five-year release schedules and cliffs.

Votes do not appear automatically in a wallet balance: holders delegate to register voting power. Ideas spend at least seven days in research, then face 14 days on Snapshot and another 14 days onchain. The final stage documents a 120 million yes-vote quorum and a two-day execution delay.

Committees keep an operating hand beside token votes

Governance can set marketplace fees up to 2.5%, lending fees, treasury grants and its own timing rules. Yet the system did not hand every fast decision to token ballots. A Safety Committee can stop proposals that skipped process; a Marketplace Committee facilitates exchange, aggregator and lending upgrades and royalty policy; an Incentive Committee manages a 300 million BLUR budget.

That split explains why BLUR governance is real but bounded. The token contract is also only one address. Exchange versions, aggregator, bid pool and Blend have separate contracts and proxy surfaces, so the absence of a function on BLUR says nothing universal about the applications.

Blend lets a lender test the market before taking collateral

On May 1, 2023, Dan Robinson, transmissions11, Galaga, Toad and Pacman published Blend. A lender signs an offchain offer naming an NFT collection, principal and interest rate. A borrower accepts, locks an NFT and receives ETH. The loan has no fixed expiry and interest continues until someone acts.

The borrower can repay at any time. A lender who wants out may submit a compatible replacement offer immediately or start an auction at 0% interest; the offered rate rises until a new lender repays the old one and takes over. If no lender appears by the maximum rate, refinancing fails and the old lender may take the NFT. The credit market’s refusal, rather than an oracle’s floor price, is the liquidation signal.

Governance adjusts the machine, not each loan

The Blend paper assigns borrower and lender fees, the maximum auction interest rate and the auction formula to BLUR governance after a described 180-day waiting period. Those rules define which parameters voters may adjust; the paper alone does not establish a calendar date when the powers became available. Governance does not choose each lender’s offer or value each NFT.

On November 11, 2024, Split Capital posted BIP-1 in Blur’s forum. It proposed replacing the enforced 0.5% creator royalty with a 0.5% protocol fee, adding a fee council and creating veBLUR. The page repeatedly says ‘we propose’ and supplies no adopted Snapshot or executable payload. The linked onchain portal lists only two executed 2023 proposals and is itself marked archived with potentially stale data. Together those records show debate, not verified implementation.

How the project changed

  1. 2022-10
    Blur marketplace opens

    The first professional-trader interface launches while rewards track early activity.

  2. 2022-10-19—2023-02-14
    Trading becomes airdrop eligibility

    Care Packages, creators and activity across marketplaces feed the first claim.

  3. 2023-02-14
    BLUR becomes claimable

    360 million BLUR, 12% of genesis supply, becomes available for eligible users to claim.

  4. 2023-02-22
    Pacman reveals his identity

    The co-founder publicly identifies himself as Tieshun Roquerre.

  5. 2023-05-01
    Blend is published

    Blur and Paradigm contributors describe oracle-free perpetual NFT loans.

  6. 2024-11-11
    BIP-1 proposes fees and veBLUR

    Split Capital posts a fee switch, fee council and vote-escrow model for discussion; the page is not an execution record.

Evidence and primary sources

Last evidence review: 2026-09-05

What is Blur?

Blur is an Ethereum NFT marketplace and aggregator built for rapid collection comparison, bidding and portfolio trading. BLUR is its separate ERC-20 governance token, not an NFT, a loan receipt or ownership in the company behind the interface. The Foundation also includes Blend, an NFT-backed lending protocol, in the governed ecosystem.

The architecture divides power. Token holders delegate votes over documented fees, treasury and governance settings. Committees facilitate upgrades, royalty policy, process safety and incentives. In Blend, lenders choose offers and can start refinancing; borrowers choose whether to repay. Reading “community governance” as control over every trade or loan misses those separate decision makers.

What problem does Blur solve?

NFT liquidity was scattered across marketplaces and collections. Blur targeted active traders with batch-oriented tools, zero marketplace fees and an incentive race around bids, listings and loyalty. Care Packages and points made actions before the token launch count toward the February 2023 airdrop, so market share and future governance ownership were cultivated together.

NFT credit posed another problem: a floor-price oracle can be manipulated and individual NFTs are hard to value. Blend replaced the oracle trigger with bilateral lender terms and a refinancing market. That removes one dependency but gives the lender a powerful exit button: if a rising-rate auction finds nobody willing to refinance, the borrower loses the collateral NFT.

How does Blur work?

A BLUR holder must delegate tokens to register voting power. Proposals move from at least seven days of forum research to a 14-day Snapshot vote and then a 14-day onchain vote; Snapshot requires 30 million yes votes to advance, while the final stage requires 120 million and waits two days before execution. Governance can set documented fee and timing parameters, while Safety, Marketplace and Incentive committees retain operational functions.

Blend matches a lender’s signed offchain offer with a borrower who locks an NFT and receives ETH. Interest accrues without a fixed maturity, and the borrower may repay at any time. A lender seeking to exit can submit a compatible offer from another lender directly or start a refinancing auction. The auction begins at 0% and raises the offered rate until a new lender takes over; if it reaches the governance-set maximum without a replacement, it fails and the old lender may take the NFT. The trigger is failed refinancing, not an oracle declaring the NFT undercollateralized.

Key facts

  • Blur’s first marketplace version launched in October 2022; Pacman revealed himself as Tieshun Roquerre on 2023-02-22.
  • The 2023-02-14 airdrop made 360 million BLUR claimable, equal to 12% of genesis supply.
  • All 3 billion BLUR were minted at genesis: 51% community, 29% contributors, 19% investors and 1% advisors.
  • BLUR must be delegated to count in governance; the final onchain vote documents a 120 million yes-vote quorum and two-day execution delay.
  • Governance can set marketplace fees up to 2.5%, lending fees, treasury grants and governance timing, while Safety, Marketplace and Incentive committees retain documented operational powers.
  • Blend launched on 2023-05-01 as a peer-to-peer, perpetual and oracle-free NFT lending design.
  • A Blend lender can submit a compatible replacement offer directly or start a rising-rate refinancing auction; only a failed auction at the maximum rate lets the old lender take the collateral NFT.
  • Blur governance can change Blend fees, maximum auction rate and auction formula after the documented waiting period.
  • BLUR, Blur Exchange, the bid pool, aggregator and Blend use separate contracts; several application addresses are proxies.
  • Split Capital’s November 2024 BIP-1 forum post proposed a 0.5% protocol fee, a fee council and veBLUR. Neither that post nor the reviewed, archived onchain portal establishes that these changes were executed.

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Frequently asked questions

Who founded Blur?

The public co-founder known as Pacman disclosed that he is Tieshun Roquerre in February 2023. Reviewed sources say he launched Blur with a co-founder but do not establish that person’s identity.

Why did Blur distribute points and Care Packages?

They turned earlier trading, bidding, listing and loyalty into eligibility for BLUR. On February 14, 2023, 360 million BLUR became claimable by eligible traders, creators and historical Blur users.

What does BLUR govern?

Delegated BLUR votes can decide documented marketplace and lending fees, treasury grants and governance settings. Committees still handle process checks, upgrades, royalties and incentive operations.

Does Blend use an NFT price oracle?

Its core design does not. Lenders choose loan amounts and rates, and liquidation follows failure of a refinancing auction rather than an oracle price threshold.

When can a Blend lender take the NFT?

The lender can first submit a compatible replacement lender’s offer directly. Otherwise, the lender starts a refinancing auction: its offered rate rises from 0% until someone takes over the debt. If no replacement accepts by the maximum rate, the auction fails and the old lender may claim the collateral. An NFT floor-price oracle does not trigger that result.

Are Blend loans due on a fixed date?

By default they have no expiry. They continue while a lender remains willing, until repayment, successful refinancing or liquidation.

Did BIP-1 already create veBLUR and a fee switch?

No implementation is established by the reviewed record. Split Capital’s November 11, 2024 forum post repeatedly presents the 0.5% fee, removal of enforced royalties, fee council and veBLUR as proposals. The linked onchain portal lists only two executed proposals from 2023 and warns that the archived page may be stale, so a later deployment would need separate contract or vote evidence.

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